RedLeif

About RedLeif

Finally, someone on your side of the table.

RedLeif is a buyer's agent for public-sector technology. In every other high-stakes transaction, the buy-side has representation at the table. We exist to bring that same standard to PubSec technology.

i. Why RedLeif

Built by people who've lived this market.

RedLeif was built by people who've spent careers in and around public-sector technology: inside government, on the sell-side, and in the operational work that holds complex organizations together. We've watched it function well and watched it break, and we've watched the buy-side carry the weight either way.

RedLeif isn't a firm to bring in just to strong-arm vendors on price. Any agency can do that on their own, and there's actually more value in understanding the processes and incentives on both sides of the table — how vendors actually price, where the channel adds value and where it doesn't, what moves get an agency a better outcome — and using that fluency on the buyer's behalf.

We don't think sales and partnership have to be adversarial. The best outcomes we've seen come from both sides understanding each other's constraints, and from someone at the table who can translate between them.

The buy-side has gone without that kind of representation for too long. We built RedLeif because we believe we're uniquely positioned to play that role.

ii. Leadership

Operators who've been on every side of the table.

PubSec leaders, technology founders, and operators who have built, sold, and modernized at scale. Click a bio to read more.

Jamie Grant

Jamie Grant

Co-Founder & CEO

Deep experience across the private and public sectors — former state legislator, former State of Florida CIO, and a co-founder and operator who has built and scaled multiple ventures.

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As Florida's CIO, Jamie led enterprise IT and security for one of the nation's largest public-sector environments, overseeing initiatives such as the statewide cybersecurity operations center, the enterprise data catalog, the enterprise architecture, and the digital response to Hurricane Ian.

In the private sector, he co-founded and scaled multiple ventures that raised institutional capital and reached eight-figure annual revenue. That blend gives him a practical understanding of how PubSec leaders and solution providers can work together to unlock meaningful public-sector innovation.

A Tampa native, Jamie holds degrees from Auburn University and Stetson University College of Law. Outside of work, he is typically outdoors, following Auburn sports, playing hockey, or enjoying live music.

Ian Crafford

Ian Crafford

Co-Founder & COO

Deep operations experience across high-tech financial services and marketing, with a track record of building systems, repeatable processes, and scalable solutions.

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Ian is exceptionally strong at distilling complex ideas into simple, actionable frameworks — a skill that makes organizational execution faster and clearer. At RedLeif, he applies that expertise to help both the internal team and RedLeif's customers operate with greater consistency, predictability, and alignment.

His work centers on removing operational friction so PubSec leaders and solution providers can collaborate more effectively and focus on real modernization.

Outside of work, Ian enjoys biking, exploring the mountains, and spending time outdoors.

Jay Odom

Jay Odom

Co-Founder & Managing Director

Began his career in SaaS sales at Oracle NetSuite and has since helped organizations identify needs, build cross-functional alignment, and adopt technology that actually solves operational problems.

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Across roles serving small, mid-market, and enterprise clients, Jay developed a sharp understanding of how to uncover real constraints, build cross-functional consensus, and guide teams toward solutions that increase efficiency and clarity. His ability to bridge perspectives and build trusted relationships is central to the work he leads at RedLeif — helping PubSec leaders and solution providers navigate a complex technology landscape and collaborate toward outcomes that create real, measurable progress.

Jay earned a Bachelor of Science in Marketing from the University of South Carolina. He previously played collegiate soccer at North Greenville University before later coaching at the high-school level.

Outside of work, he is typically trail running, snowboarding, or finding another way to enjoy the outdoors. He also mentors students through Minds Matter, an organization dedicated to helping students from low-income families succeed in college.

Want a vendor-neutral advocate at your table?

The fastest way to understand how the model works is a 30-minute conversation. We'll walk through your situation and tell you whether RedLeif is the right fit.

Talk to RedLeif See how the model works